Tel Aviv University Law School

Shelly earned both her undergraduate degree and JD from Tel Aviv University and later completed her MBA at Duke University’s Fuqua School of Business. Her impressive career spans roles at one of Israel’s largest law firms and Sears Holdings, where she managed a prestigious leadership program.
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At Sears, she recruited top talent from leading universities, reviewed hundreds of resumes, conducted countless interviews, and collaborated with admissions officers from the nation’s top schools. With over a decade of admissions experience, she brings a wealth of expertise to her counseling.
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Shelly shifted her focus to admissions counseling several years ago, using her unique perspective and insights to assist both American and international clients in their applications to top law schools. Students she’s worked with have gained acceptance into prestigious institutions such as Harvard, NYU, Columbia, Stanford, Berkeley, Chicago, UPenn, Cornell, Georgetown, UCLA, and more, often securing scholarships in the process.
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Passionate about the transformative power of education, Shelly finds immense satisfaction in coaching aspiring law students. She aims to distill each student’s background and aspirations into a compelling narrative that impresses admissions committees.
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As a coach, Shelly excels at highlighting students' unique strengths and helping them stand out in highly competitive applicant pools. She is adept at helping candidates weave a well-thought-out story from their background that is both compelling and professional. She assists students in maintaining a consistent pace and ensuring steady outputs, all while managing their application deadlines effectively. Shelly's approachable demeanor and commitment to student success make her a favorite among those she coaches.
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Shelly once had a key role in a TV show called "Blind Date" during her twenties. This experience helped her develop a keen eye for compelling narrative. She is also the co-founder of Frontline Hero, an organization created to support families of frontline workers who have fallen critically ill or passed away from COVID-19.